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A commentated “relationship” between advertisements and their customers. November 29, 2010

Filed under: Uncategorized — carlsjunior @ 4:26 pm

I’m sure you’ve noticed it before, either swiping the pages past in a magazine or just watching the tube, but in today’s world all these ads trying to sell you things are quite vulgar. Many ads in particular are vodka ads. Why are mainly all vodka ads using women as sexual objects or luring tools to get people to buy their product?

I believe the advertisement companies believe they need something to strike people’s interest right off the bat and keep them interested. Using something vulgar like a woman’s naked body will surely get the average Joe to stop flipping the pages and stop and stare for awhile. The advertisement companies usually don’t use women many people know like celebrities, so what’s the problem? They’re showing the other ladies out their who also have the beauty about them. But is showing your naked or half naked body really the true beauty of you?

These advertisement only try to lure in their customers by making them think they will get these “hot, young, sexy” women if they drink (insert name of particular vodka here).  I think they are aiming for the men to buy their product because if you can make them believe they’ll get women with this alcoholic beverage then the only thing stopping you is forty bucks or so. These ads degrade women and are just using them as a tool to sell their object.

In today’s society, advertisement companies have to find ways to get people’s attention within seconds and keep them hooked long enough to make them realize the product and weigh the circumstances and hopefully decide to purchase it. These advertisement companies are competing against all the other million different products and want to make consumers believe theirs is the best choice. In all, I believe advertising has been slowly leaking more nudity and more vulgarity over the past decades and therefore has made it obliviously okay to show these images in their ads. We live in a changing world and even though there are those of us who still have honorable morals, I think the majority of us or the youth so to say, believe its okay to represent women these ways because we are use to it.

 

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